Client Objective: Create new brand & nationwide media presence for world's first commercial automatic pancake machine.
Enthrall Solution: Logo & Brand Development. Web Presence. Social Media Presence: Twitter, Facebook, & YouTube. Video Production. Nationwide Media Relations & Outreach.
Results: Over 5M media impressions in less than one month. Local TV coverage. Prominent print & web coverage, including Popular Science, Gizmodo, Engadget, & Daily Candy.
Client Objective: Invoke media and industry influencer awareness on the merits of various broadband wireless standards using social media and guerilla tactics.
Enthrall Solution: Development and integration of blog platform into existing website. Creation of 'Which WiMAX Are You?' information portal. Website Search Engine Optimization (SEO). Social Media Presence: Twitter & Facebook. Industry Media Relations & Outreach
Results: Vastly improved media awareness of Aperto Networks platform standards. Positive media response at largest industry tradeshow. Growing list of media and analyst contacts.
Client Objective: Assist witht the launch of LOOKUP, the first text message based service to identify unknown callers on mobile phones.
Enthrall Solution: Strategy, Demographic, and Pitch Development. Facebook Ad Creation and Demographic Analysis. Industry and Vertical Media Relations & Outreach
Results: Greater than anticipated launch and take rates for single use and monthly subscription product. Positive mentions among mobile and business press.
Client Objective: Create new brand, website, and social media presence for one of telecom's largest tradeshows: 4G World Conference & Expo.
Enthrall Solution: Development of 4G World brand, used across web, print, social media, and banner advertisements. Development and programming of two Content Management Systems and Websites - 4G World and 4G Trends. Social Media Presence: Twitter and Facebook.
Results: Strong recognition of 4G World as world-class wireless communications event. Greater than expected website traffic. Over 1,300 Twitter followers obtained.