Enthrall is: Social. Digital. Visual.

Over the last few years, a fundamental shift has occurred in the market. "Public" Relations became largely "Media" Relations, and the definition of "Media" became more blurred by the day. Individuals became brand and market influencers, connected and enabled by the power of social communications. And their influence has resulted in an unprecedented amount of corporate change. Traditional advertising lost influence to persuasive content created not within agency studios, but by millions of laptops, mobile devices, microphones, and video cameras. All eyewitnesses to their preferences.

Enthrall was founded not as a public relations firm, advertising agency, or strategic consultancy, but as a communications firm with the strategic expertise to clearly define the message, as well as provide tools to help leading brands listen to and for influencers, shape the conversation, and win.

Social: Rarely can a business simply "push" their message out - to the media, a target audience, or a market - and expect positive results. In fact, communications and marketing in such a form may very well be extinct. There are simply too many channels of communication open to consumers and businesses today. Conversations are taking place - right now - about your business or your market. Shape them, or they'll shape you. Enthrall combines traditional public relations strategy with conversational, multi-channel tools and tactics customized specifically for your business. Enabling you to listen to your market, engage with the media, and exceed the expectations of your customers.

Digital: Today, nearly all content produced within your market and the media is available, or can be reproduced, in digital form. This means it can be distributed and shared faster than ever before. Too often, the strategic message on a website or in an investor newsletter does not match the strategic message presented to the media. Enthrall has the capability to weave websites and portals, online advertising, marketing communications, seminars and events into the broader strategic message, seamlessly integrated with public and media relations. So your message is concise and controlled, and your brand image is consistent.

Visual: Images and motion move consumers, markets, and the media. Enthrall views each website as more than an online brochure, each press release as more than words, and each printed advertisement as more than white space to fill. We view all media as an opportunity to make a connection - with customers and your market, shareholders and stakeholders, and with those that can influence some action that benefits your business. More than just visual, each Enthrall campaign starts with a vision - a strategic focus designed to invoke a positive, lasting response.

Our Team

Ralph Fascitelli, Principal

Ralph has almost thirty years of marketing experience ranging from the brand management program at Procter & Gamble, to Director of Marketing at Heinz, and VP of Marketing at Thomson, the Paris based consumer electronics giant. He was the founder and CEO of Imagio Advertising and Public Relations, which became one of the largest and fastest growing public relations agencies on the west coast. Imagio was acquired by J.Walter Thompson in 2000. He has spent ten years in corporate marketing positions, twelve years on the agency side and seven years as a marketing strategist and consultant. His work and strategic planning have help five different companies gain entry into the Inc. Magazine list of 500 fastest growing private firms. He is a frequent speaker at marketing events, with experience covering consumer marketing, technology, healthcare, public affairs and non-profits. He is a graduate of Yale University and holds an MBA in marketing and finance from UCLA.